Ludwig Van Beethoven The First Four Notes - 1432 Words

Ludwig van Beethoven Do you think you could identify a composer’s work is the first four notes of their piece? A note sequence of short, short, short, long describes one of the most iconic classical symphonies of all time. For most people in the world this German composer has made that possible with the amount of success he achieved in his career. This composer has influenced generations of music makers and listeners from the 1800’s to today. Undoubtingly one of the most influential, well-known, and talented composers of all time is Ludwig van Beethoven, who accomplished so much in his lifetime, with some of the most difficult obstacles. Today I’m going to dive into the life of Ludwig van Beethoven. I will be talking about his childhood, family, famous works, health issues, and his death. Ludwig van Beethoven was born on December 16th, 1770 in Bonn, Germany. Beethoven’s birth date isn’t an exact date because many had said that Beethoven’s father might have lied about his age to depict his son as a young child prodigy. The custom in Germany back then was to get your baby baptized the day after their birth. Beethoven was baptized on December 17th, 1770. Regardless of what date is Beethoven’s actual birthday, he always acknowledged the December 16th, 1770 as his date of birth. Ludwig van Beethoven was named after his grandfather who was a professional singer. Beethoven’s father was Johann van Beethoven. Johann was a musician who sang tenor, played piano, and violin. JohannShow MoreRelatedThe Classical Era And The Age Of Enlightenment1123 Words   |  5 PagesLudwig Van Beethoven was a musical masterpiece. He never let problems interfere with his work. He was born in the baroque period, lives a life of fifty-four years, and contributed so much romance in his life although never being married or having kids. Beethoven is well known for his work and will forever be known as a Romantic influencer. Beethoven dedicated his whole life to his music. He never let bad situations fully tear him apart from writing and playing music. The historical period that LudwigRead MoreThe Greatest Composer Ever By Wolfgang Amadeus Mozart795 Words   |  4 Pagesand Violin Concerto all share a common trait. If you said Ludwig van Beethoven, you would be correct. One of the greatest composer ever, only to be rivaled by Wolfgang Amadeus Mozart. He happened to be deaf when he created many of his famous works. Today, I am going to tell you about his childhood, early life, then to his later stages in life where he was deaf. But it was when he became deaf, he produced his greatest works of music. Ludwig was baptized on December 17, 1770 in Bonn Germany. ManyRead MoreLife Of The Composer : Ludwig Van Beethoven1597 Words   |  7 PagesLudwig Van Beethoven Music plays an important role in the human life through entertainment, inspiration, conveying messages that help to shape the moral fabric of the society through education, among others. This is made possible through identifying with and relating to the artiste’s or composer’s feelings and aspirations. In trying to understand the intentions for which a particular musical piece has been composed, it is normally prudent to study the life of a composer to better placeRead MoreClassical Music And The Era Of Music1646 Words   |  7 Pages Introduction If you were like me, when someone mentioned classical music or music for the heroic era you knew very little to nothing about the subject. The only thing you knew was that it was music from a long time ago and that Beethoven was the only artist you could name. So, let me enlighten you on what classical music is and the era it comes from. The term classical is something that has a wide and long-lasting appeal. In music, when a piece was written from between about 1750 to 1825 it wasRead MoreLudwig Van Beethoven, Composer Of All Time, And For Good Reason1459 Words   |  6 PagesLudwig van Beethoven is perhaps the most well known composer of all time, and for good reason. Born in the Classical era, Beethoven composed music that people could connect to and feel in a way that they had never experienced before. Beethoven was a great musical innovator as a result of his work as a composer, his assistance in the transition from the Classical era to the Romantic era of music, and his famous Ninth Symphony. Ludwig van Beethoven was born on either December 16th or 17th in the yearRead MoreJohann Von Beethoven : The Greatest Paradox Of The Realm Of Music1480 Words   |  6 PagesIn Bonn, on December of 1770, a child was born to a lower middle class Finnish couple; Johann and Maria. Given the name Ludwig after his grandfather, a choirmaster, this child would grow to continue the name of the musically inclined Beethoven family, and eventually supersede its reputation with his own genius. As a deaf composer and musician, Ludwig von Beethoven is one of the greatest paradoxes in the realm of music. From his upbringing, his triumph over his disability, and his world renownedRead MoreLudwig Van Beethoven : An Impact On Music733 Words   |  3 PagesLudwig Van Beethoven No other composer or musical artist has made as big of an impact on music as Ludwig Van Beethoven. He influenced many other composers, and made some of the most beautiful pieces that are still played today. It is truly amazing that he was able to master his craft and become questionably the greatest composer that has ever lived, despite having a condition that would seem to make composing music impossible. Beethoven, being born so long ago, does not have an exact recordedRead MoreLudwig Van Beethoven Left Behind A Legacy Of Musical Pieces2581 Words   |  11 Pagesof orchestral music, Ludwig van Beethoven left behind a legacy of musical pieces. Though Beethoven’s works spread throughout the globe, not many truly know what happened in his private life. Not only was he raised by an alcoholic father, but he also did not have a successful romantic life and even became deaf later in life. Beethoven, a musical prodigy, wrote hundreds of pieces of music and astounded the ears of mankind, yet lived a sorrowful life behind the scenes. Beethoven lived a traumatic childhoodRead MoreLudwig Van Beethoven : A Traumatic Childhood2468 Words   |  10 PagesBeethoven had a traumatic childhood, even if he grew up surrounded by music. Ludwig van Beethoven was born around December 16, 1770 and baptized on December 17 in Bonn, located in the now-nonexistent Electorate of Cologne (â€Å"Ludwig van Beethoven†). His parents, Johann van Beethoven and Maria Magdalena van Beethoven, had to bury two children before Ludwig and celebrated his successful birth. Maria bore Johann two more sons after Ludwig: Caspar Carl, born in 1774 and Nickolaus Johann, born in 1776 (â€Å"LudwigRead MoreThe Music Of Ludwig Van Beethoven1408 Words   |  6 PagesLudwig van Beethoven When I was 7 years old, my parents signed me up for music school. I did not want to go to music school, but they wanted me just to try. In first class we were just listening classical music and it really sounded boring. But when Beethoven’s fifth symphony came on, I fell in love with classical music and I wanted to study it even more. My sister was also in musical school and she played piano and when I came back from school, I was begging her to play me some of Beethoven’s pieces

A Journey Through Life By Zora Neale Hurston Essay

A Journey through Life Before You Find a Prince First, you must Have to Kiss A few Frogs.† This quote represents the story of a beautiful girl named Janie. The novel was written by an American folklorist and author, Zora Neale Hurston. Her novel titled Their Eyes Were Watching God, is about a sixteen-year-old who is under grandmother s care. Their Eyes Were Watching God gives a brief representation of the life that black slaves had to live. Through the black American culture, many slaves were force to sexual and physical abuse from their owners. This is the case of Janie s grandmother Nanny; she is raped by her master, and has a daughter named Leafy. Also, she is raped by her school teacher, and has Janie. After having Janie, Leafy rans away from home and never comes back, so Nanny transfers her hopes to Janie. Janie grows up with Nanny s perspective of life that makes her later on hate Nanny. She teaches Janie not to be attracted to love instead she wants Janie to seek for financial stability and p hysical protection. Indeed, Nanny s love for Janie is powerful; their economic background blinds her to see what Janie really wants. Nanny always wants the best for Janie, so she marries her to Logan Killicks, who is an old, unattractive, and wealthy farmer. Roughly a year later, Janie leaves her miserable life to marry a charismatic man whose name is Joe Starks. Years later, the charismatic and loving man disappears and becomes Janie s shadow. Soon after Joe s death,Show MoreRelatedZora Neale Hurston A Genius of the South Essay1664 Words   |  7 PagesZora Neale Hurston is a trailblazer. Back then people ridiculed her, but she felt the pride and dignity within herself. She was seen as an African-American grandmother in many images of black women writers (Showalter 221). Her talent for African-American literature excited the new readers who were constantly reading her literary works (â€Å"Hurston,† Feminist). Occasionally, both black and white supporters reviewed her books (McKay). She demonstrates a larger pattern of white American culture to be substantiallyRead MoreTheir Eyes Were Watching God Analysis Essay939 Words   |  4 PagesA Woman’s Journey to Self-discovery â€Å"She had waited all her life for something.† This quote is significant because it epitomizes the struggle of a woman to reach self-actualization. In Their Eyes Were Watching God, Zora Neale Hurston juxtaposes opposing places to emphasize the experience gained by the novel’s protagonist, Janie, in each respective location, and to emphasize the effect of that environment on Janie’s journey to attain her dreams. Through this comparison, the author explores the ideaRead MoreTheir Eyes Were Watching God1571 Words   |  7 PagesZora Neale Hurston and her novel Their Eyes Were Watching God During the Harlem Renaissance, African Americans experience a cultural exposure in literature art. It was a period of great achievement in African-American art and literature during the 1920s and 1930s. This surge gave birth to several authors, playwrights and dramatists, such as Zora Neale Hurston. Zora Neale Hurston is now considered among the foremost authors of that period, having published four novels, three nonfiction works, andRead MoreOprah Had No Eyes to See Her Make a Monstrosity1500 Words   |  6 PagesOprah Had No Eyes to See Her Make a Monstrosity Oprah’s movie did Zora Neale Hurston’s novel, Their Eyes Were Watching God, an injustice when Oprah changed the entire purpose of the book. The changes made to characters, relationships, and the effects of symbolism makes the story unrecognizable. Their Eyes Were Watching God transforms into a love story and the title changes which alters the entire plot, even some settings change. Oprah truly slaughtered a work of art and her ignorance of the meaningRead More`` Their Eyes Were Watching God `` By Joseph Campbell961 Words   |  4 PagesJanie’s Journey The â€Å"hero’s journey†, coined by Joseph Campbell, is a pattern in the plot structure of literature, myths, and oral tradition in which the hero is consistently faced with similar obstacles and achieves many of the same goals. The first part of the hero’s journey is â€Å"The Call.† The hero is usually living a very comfortable and easy life, unaware of the journey ahead. The hero is then faced with a situation or dilemma which eventually causes them to seek change. The hero, at this pointRead More Powerful Symbols in Their Eyes Were Watching God by Zora Neale Hurston1407 Words   |  6 PagesPowerful Symbols in Their Eyes Were Watching God by Zora Neale Hurston       In 1937, upon the first publication of Their Eyes Were Watching God, the most influential black writer of his time, Richard Wright, stated that the novel carries no theme, no message, [and] no thought.   Wrights powerful critique epitomized a nations attitude toward Zora Neale Hurstons second novel. African-American critics read a book that they felt satisfied the white mans stereotype of African-American cultureRead MoreCritique of Oprah Winfreys Film Version of Their Eyes Were Watching God1771 Words   |  8 PagesOprah Winfrey lied on the opposite end of Zora Neale Hurston’s spectrum when she produced her atrocious rendition of Hurston’s stellar novel, Their Eyes Were Watching God. She modified characters and symbols, altered the theme and relationships, and utterly desolated the significance of the title, making it almost unrecognizable to someone who has read the book. Winfrey totally eviscerated Hurston’s unsurpassed novel, extrapolating what she th ought important without going in depth in to the trueRead MoreThe Life of American Women in Zora Neale Hurston’s Their Eyes Were Watching God895 Words   |  4 PagesZora Neale Hurston’s Their Eyes Were Watching God is a novel illustrating the life of an African American woman that finds her voice through many trials and tribulations. At the heart of the story, Hurston portrays a protagonist who moves from a passive state to independence, from passive woman with no voice who is dominated by her husband to a woman who can think and act for herself. Hurston achieves the greater theme of Their Eyes Were Watching God, of self-expression and independence throughRead MoreRacial Issues : Mark Twain s Huckleberry Finn881 Words   |  4 Pagesearly 1860’s. Authors and artists found a way to incorporate the ways of life during this time into their work. One of the most famous pieces of literature that involves racism was Mark Twain s, Huckleberry Finn during the Reali sm period. The Harlem Renaissance happened 30 years after the publication of Twain’s Huck Finn, and their works still talked about problem with racism and segregation. Langston Hughes and Zora Neale Hurston were two of the most influential African American writers during thisRead MoreThe Harlem Renaissance : The New Negro Movement1459 Words   |  6 Pagesidentity and self-expression through literary, musical, theatrical, and visual arts. The story behind this began in 1890 when African American slaves migrated from the rural South to the urban North as they thrashed their way to freedom. Most of them migrated to New York, particularly in the district of Harlem (Bolarinwa). Harlem was characterized as â€Å"not merely the largest Negro community in the world, but the first concentration in history of so many diverse elements of Negro life† (Bolarinwa). The Harlem

Letter From a Birmingham Jail Essay Example For Students

Letter From a Birmingham Jail Essay Outline1 Introduction1.1 Thesis2 Ethos3 Pathos4 Logos5 Conclusion Introduction It was back in the summer of 1963 when racism against African Americans racist terror was fiercest and at its peak in Birmingham, then dubbed as Bombingham by some locals. As the face of civil activism, Dr. Martin Luther King, Jr was arrested while on the forefront of peaceful anti-segregation march. This letter was part of the stand which was branded as the Civil Rights Movement. Among the actions taken by the Civil Rights Movement included marches, bus boycotts, sit-ins and other kinds of demonstrations, all conducted in a non-violent form. Among his many famous pieces, The Birmingham letter was to be one of Martin Luther Kings powerful piece. While confined in jail, it is when he produced the extraordinary document. The Jim Crows administration never saw it coming. Martin Luther prudently makes use of ethos, pathos, and logos in combination with a direct argumentative plan when reinforcing his claims. Thesis The letter from Birmingham jail was written in response to the clergymen’s accusations on King and his people saying their action was â€Å"unjust and ill-informed†. It is in this letter where he strongly shows the critics why he is right while they are wrong. Ethos King precisely strengthens his views by using ethos in his â€Å"mission critical letter†. In the first paragraph, he refers to his oppressors as men of goodwill which articulates his respect for the administration. Additionally, he refers to them as,† My Dear Fellow Clergymen†. By so doing, he already equates himself with his critics. King proceeds to establish his credibility by mentioning, â€Å"I have the honor of serving as president of Southern Christian Leadership Conference†¦Ã¢â‚¬ ¦Ã¢â‚¬  (King, 2018). He also brings to their knowledge about his invitation to Birmingham via the conferences partner. By providing the Southern Christian Leadership Conference operations and the numerous affiliates, he further builds its ethos. Throughout the write-up, King portrays himself as a virtuous and holy being through his vast bible quotes. â€Å"†¦just as the Apostle Paul left his little village of Tarsus and carried the gospel of Jesus Christ to practically every hamlet and city of the Greco-Roman world, I too am compelled to carry the gospel of freedom beyond my particular hometown.†(Rieder,2013). He also displays his wisdom while setting up his credibility by continually referring to great individuals in the face of history such as Socrates, Reinhold Niebuhr, Martin Buber among many others. He depicts a considerable knowledge of laws. He reiterates on the critical issue which is justice which is by consistently being delayed on the colored citizens. In his opinion, he cites justice as a God-given right, and it is being denied to him and his people. This illustration prompts him to quote other great leaders and philosophers such as Augustine Thomas Aquinas Paul Tillich. He justifies his opinion by the use of relevant court cases and situations in history. From this, the eight clergymen have a different viewpoint of understanding the Kings heated argument and from where it sprouts. Pathos Martin Luther King displays his prowess to capture the and engage his audience by involving them in the letter. He lets the readers imagine being in a similar situation like his. By doing this, he taps on their emotional switch and thus knows the information he relays onboard will not be taken lightly. Though used minimally, King lays pathos in a middle-placed paragraph. He probably uses the phrase, â€Å"if you have one shot at something, give it the best†. By putting the picture of a basic family structure (your mother, sister, your father, your brother, and sister) being subjected to mistreatment, rough handling and killing he makes the letter very emotional. .ua09ad9ad9b576f2a9694cebe0c840be1 , .ua09ad9ad9b576f2a9694cebe0c840be1 .postImageUrl , .ua09ad9ad9b576f2a9694cebe0c840be1 .centered-text-area { min-height: 80px; position: relative; } .ua09ad9ad9b576f2a9694cebe0c840be1 , .ua09ad9ad9b576f2a9694cebe0c840be1:hover , .ua09ad9ad9b576f2a9694cebe0c840be1:visited , .ua09ad9ad9b576f2a9694cebe0c840be1:active { border:0!important; } .ua09ad9ad9b576f2a9694cebe0c840be1 .clearfix:after { content: ""; display: table; clear: both; } .ua09ad9ad9b576f2a9694cebe0c840be1 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ua09ad9ad9b576f2a9694cebe0c840be1:active , .ua09ad9ad9b576f2a9694cebe0c840be1:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ua09ad9ad9b576f2a9694cebe0c840be1 .centered-text-area { width: 100%; position: relative ; } .ua09ad9ad9b576f2a9694cebe0c840be1 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ua09ad9ad9b576f2a9694cebe0c840be1 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ua09ad9ad9b576f2a9694cebe0c840be1 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ua09ad9ad9b576f2a9694cebe0c840be1:hover .ctaButton { background-color: #34495E!important; } .ua09ad9ad9b576f2a9694cebe0c840be1 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ua09ad9ad9b576f2a9694cebe0c840be1 .ua09ad9ad9b576f2a9694cebe0c840be1-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ua09ad9ad9b576f2a9694cebe0c840be1:after { content: ""; display: block; clear: both; } READ: What is art ? EssayKings second illustration is when he brings the issue of lacking definite response to your child when they inquire why they cannot visit a public amusement park which has been advertised on Tv. It is beyond reasonable doubt something ironic. He tries to show the bewildered look that a kid receives on the revelation that they could not do things done by other kids. The innocence of a young kid is being taken hostage as seen from the example. â€Å"Daddy, why do white people treat colored people so mean?†, this rhetorical question by a young kid as illustrated by King in his letter (King, 2018). This specific illustration indicates how segregation is slowly but steadily taking shape in young children. Logos Dr. Martin Luther, all through the letter uses logos to deepen his message.   He addresses the issue of justice, clearly outlining how they both mean. It is from his definition that he highlights that the segregation statutes are legal but unjust since they bring a sense of inferiority to the negros. He proceeds to mention a case of the clergymen commending the police for their well-done work in handling the demonstrators. King agrees that the police were right but then contrasts on why they were at good at work – handling peaceful demonstrators who were against the unjust segregation laws. Likewise, he uses a Hitler analogy on how he was doing legal things which were never just to the Jews. The readers will have a reflection of their action which might speed up change. King lays down his persuasive illustrations. Furthermore, he disproves the church’s position on the whole issue of segregation and further states his disappointment with the church. He argues that church leaders should lead in values and morals, whether lawful or not. He adds that church should act as a bridge between the society and the administration like seen in the past centuries when faith was so loud (Christians were God-intoxicated). His actions are also deemed as those of an extremist. He once again dives into his deep pool of wisdom by stating his content instead of dissatisfaction with being considered as an extremist. He compares himself with some extremists such as Jesus Thomas Jefferson. Amos John Bunyan Abraham Lincoln Was not Jesus an extremist in love? Love your enemies, bless them that curse you, pray for them that despitefully use you. (King, 2018). He puts across that being an extremist for good is morally right. He states his joy in being quoted as an extremist in civil justice in the future. As part of his summary, he requests for God’s forgiveness in any case of over-statement while making his claims. He also seeks forgiveness if in his letter there is an understatement of truth. Conclusion Dr. Martin Luther King Jr. is a genius in linguistics from how he articulates his issues on the famous Letter from Birmingham jail. He makes use of ethos, pathos, and logos to speak his message to the leader. He outlines a point with the ethos and later uses pathos to support it. Once in a while, he engages the readers emotionally and mentally. The civil rights movement was also on the spotlight especially when he sought to inform the clergymen on the topic of justice and how it was being delayed (Rieder,2013). References Rieder, J. (2013). Gospel of freedom: Martin Luther King, Jr.s letter from Birmingham Jail and the struggle that changed a nation. King, M. L. (2018). Why we cant wait.

What is Groupon and how does it work free essay sample

A flood of business came from this sector of the people with long working hours. Those people almost are the e-mail users. They need eating outside as they do not have much time to prepare food at home. They also need much more entertainment to release working pressure. So. the entertainment and restaurant sectors contributed the most typical deals to the Groupom Groupon make money by taking a 40 to 50% cut of all revenues generated from the daily deal. Groupon pay to the business after a deal and the business will not expend any money until customers redeem the groupon. If subscribers who purchased d deal that failed to each the minimum, their credit cards were not charged. Thus encourage subscribers to share a deal with friends. Once a formula works, Groupon attracts funds to entry. Then, Groupon copy it to other cities, then to other countries and now is all over the world. We will write a custom essay sample on What is Groupon and how does it work? or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Question 2 What does Groupon do that makes businesses willing to pay for its services? Why are consumers attracted to Groupon offers? Communications with both subscribers and buyers It has software to check which deals are popular, sometimes the businesses will continue to otter a tanning Groupon when the deal was so successful. And teedback tool is made to encourage both subscribers and buyers to report back their experience in Groupon. Deep discount Businesses are willing to offer deep discount rate on products or services to attract new clients. When the deal is popular, Groupon can drive a large number of visitors to a store. Consumers have Interests in buying new products with a lower price. Groupon is helping people and thus developed Into a veritable city guide for customers to try something new and Interesting which hidden In clues. Tlmlng convenience Groupon expose or offer the limited time deals to consumers. Peer pressure has been a key factor in order to achieve the ultimate purchase of the deal. And get the customers to make a purchase quickly. And added convenience of location or place will inspire consumer buying. Referee bonus Groupon well use social e-mail meala groups Ilke lwltter ana FaceDooK to market itself to both businesses and consumers. The deal will be cancelled if it does not reach the minimum orders. And dollars will be rewarded if customers refer friends to purchase in Groupon. Thus encourage customers to share the deals by word of mouth to other potential consumers. Service grantee Groupon ensure that the restrictions (like 24 hours cancellation policy or fee or limit one per visit) put in place by the vending business would not interfere with their use of the Groupon. The most important point is Groupon promise to return the purchase, it is an escape clause help consumers out of situation where they feel the deal is not good. Skilled Sales Teams Generous commission is offered to the sales term. Face to face selling makes businesses willing to Join Groupon, especially during poor economy. Sales culture is by its sales-oriented project funded: Lefkofskys Lightbank VC firm and Echo Global Logistics and Innerworkings. No Financially Burden Businesses receive money from Groupon after the deals; businesses will not have any financial burden until the consumers redeem the Groupon. Consumers only pay by visa card and need not to pay immediately. Payment method is easy and convenient. Question 3 (300) At what stage of the industry life cycle is the collective buying market currently in? Please support your argument. The Industry life cycle helps us to analyze the effects of industry evolution on competitive forces. And there are five sequential stages, they are 1) embryonic, 2) growth, 3) shakeout, 4) mature and 5) decline. In the stage of mature, demand growth is low or zero while in the stage of mature, keen competition for market share and price-cutting and firms turn to cost-cutting and brand loyalty building. The collective buying industry is at the early stage of mature of the industry life cycle. Earnings and sales grow slower in mature industries than in growth and embryonic industries. A mature industry may be at its peak or Just past it. The collective buying markets growth has been massive over the past few years, is starting to mature, with merchants and group buying sites understanding that they eed to be more selective in the types of deals offered. And creating longer term relationships with successful merchants. And, competition is keen and narrowed the market share of the collective buying. The business model is simple, easy to copy and the collective buying become very popular that for it is an easy to entry business. The are many competitors, like DealOn, HomeRun, KGB deals, Tipper, Twangoo, BuyWithMe, Google Offers, and even the top five players in the market Groupon, Scoopon, LivingSocial, Cudo, and OurDeal generate over 80 per cent of the market revenue. It is being expected this trend to continue in 2013 with the disappearance of many smaller group buying sites. Apart from the US, though in the China once upon a time, booming with new collective buying companies, nearly half of collective buying sites closed now. The king of collective buying site Groupon, once was a growth stock, and its revenue rose Just 6% during the first nine months of 2013. The onllne coupon sellers Tunaamental posltlon Is clearly weak. Its net loss wlaenea, operating income fell and operations cash spending had been raised. Even Groupon turns to costing cutting due to profit lost. Question 4 (600) Using Porters five-force framework, describe the competitive environment of the collective buying industry. Do the industry profitability and the competitive environment change much between the period pre-Groupon and post-Groupon? Please discuss. There are some tendency for the five forces, they are: the more competition among firms in the industry; the lower the average profitability, the closer the substitutes for products, the lower the average profitability; the greater the bargaining power of buyers, the lower the average profitability for firms in an industry; if suppliers can ontrol supply and prices, they enjoy strong bargaining power over their customers; high profitability in an industry normally attracts new firms to enter. Pre-Groupon Porters five forces model Porter Force 1: Low Intensity of competition Sales grow is slow in this stage and distribution channels are not widespread. The competition is not keen. Some early collective buying sites like MobShop and Mercata attempted to use collective buying for consumer goods but they could not offer deep discount and then failed. Porter Force 2: Low Presence of substitute products Porter Force 3: Low Bargaining Power of buyer Porter Force 4: High Bargaining Power of suppliers Many businesses are too overwhelmed with the Groupon success stories. In additions, these local and small businesses do not understand the technology of the online deal market. Therefore, many small and local businesses, like restaurants, beauties, spa, health learning classes, are Just not in a position to bargain with Groupon. Porter Force 5: Ease of entry into an industry Post-Groupon Porters five forces model Porter Force 1: Intensity of Competition The keen competitors already have significant RD budget, customer base and user ehavior statistic data that they can easily leverage and compete aggressively. For instance Google, Facebook, Yahoo and Microsoft, who have already launched similar offerings. Even many small niche players know the niche very well like gluten free deals provider. The barriers to entry are so low in this market and any one can start a deals business. Porter Force 2: High Threat of substitute products Many channels can be players in the collective buying market apart from the emailing of coupons. For example a new model by Loopt Flips puts a complete U-turn from the Groupon model. First consumers get to pick the offer in and then Loopt reaches out to the business to sign the deal. Due to unlimited opportunity in this market so unlimited models will emerge. Porter Force 3: High Bargaining Power of Buyer There are tons of daily deal providers and consumers need to pay in advance of actual consumption of product or service thus there is no reason for consumers to purchase from Groupon. Porter Force 4: Low Bargaining Power of Suppliers As the market matures and many new entries come, more than likely the local merchants will have some says in the payment terms, the deal size and terms and he revenue share. Porter Force 5: Ease of Entry into an Industry High Threat of New Entrants Groupon, Living Social, Eversave and many others have almost identical web sites. With low capital requirements, minimal regulatory restrictions, no patents or intellectual property rights restrictions it is easy to enter the market. There are already more than 50 sites like Groupon. It seems like an easy to copy business model. Question 5 (600) Perform a SWOT analysis of Groupon. From the analysis (Q3-5), how viable is Groupon? Will this business survive in the long run or will it fade away? Why and why not? Please discuss. To identify major factors affecting Groupon, the following we will also to align organizational strengths and weaknesses with external opportunities and threats, in order to formulate suitable corporate strategy. Strengths refer that Groupons advantages over others and weaknesses refer that Groupons disadvantages relative to others. While opportunities mean elements that Groupon could exploit to its advantage, and threats, are elements in the environment that could lead trouble for Groupon. Strengths- selling points of Groupon A strong brand name and management A public listed company in NASDAQ, USA, Groupon is launched in 2008 by Andrew Mason and the well known Chicago entrepreneur Eric Lefkofsk. And now Groupon is a global leader in local commerce, making it easy for people in more than 48 countries to search and discover great businesses at unbeatable prices. Groupons mission and promise Groupons mission is simple: to offer what customers want to do, see, buy and eat at an amazing price. Groupon promises to return the purchase if customers feel not good enough, thus customers feel safe and confident in buying from the Groupon. Effective communication and fast transaction Superior technology allows Groupon to better meet the needs of their customers. It has software to check which deals are popular, and feedback tool is made to encourage both subscribers and buyers to report back their experience in Groupon. Technology help the company manages over 7000 people and host more than 900 deals every day with 70 million subscribers in 46 countries. Convenience. Social media, the company core competencies, which are Hyper Local Marketing, E- commerce, and social networking. Growth rate Demand builds up and expands rapidly, market thus getting bigger Ralse Yuna $30 million in investment funds from ACCEL Partners Weaknesses Groupons daily-deals growth is largely played out in its most-established markets in the U. S. and Europe, and whatever growth it manages to acquire overseas will most likely widen its persistent losses. Opportunities The online market offers Groupon the ability to greatly expand their business. Groupon can market to a much wider audience for relatively little expense Greater innovation can help Groupon to produce unique products and services that meet customers needs Emerging markets are fast growing regions of the world that enable Groupon to quickly expand Emerging Markets (Groupon) has a significant mpact, so an analyst should put more weight into it. Emerging Markets (Groupon) will have a long-term positive impact on this entity, which adds to its value. International Expansion (Groupon) will have a long-term positive impact on the entity, which adds to its value. Threads Intensifying rivalries It indentify Groupon current problem. Groupon faces a quantitative and qualitative problem in its market. Currently, more competitors are arising. There is strong competition in the market from many big or small, imitator sites. The main competitors of Groupon are living social (backed by Amazon), Google offer, buy with e and the deal map. Due to this sales and profit will decrease. Grouopon need to find some different services with its competitors in order to enhance its competition ability. The demand reaches saturation Therefore, the industry is in necessary of ripe for the next wave of growth. Sustain, References: -Course guide, ppt notes, Wikipedia, Groupon formal website 1) In the stage of growth. Of the eat, drink and play the center of the market development Keeping with the youthful and happy nature of its brand, Groupon maintains a simple philosophy of treating its customers the way they like to be treated. When given a choice, customers are loyal to Groupon. Instead of targeting all customers, Groupon only needs to target new customers in order to grow their business rs Talllng to come up wltn compelling ways to earn a return on spenalng to turn those consumers into repeat customers. But Groupons biggest victims are the small businesses that get suckered in to accepting Groupons. Restaurants lose money on them because consumers flood the restaurants, order very low priced meals, strain waiters and cooks, get lousy service, and never return. had to take out a loan to cover its Groupon losses. will never, ever do it again.